Online Marketing and SEO for Gun Shops, Firearms Instructors, Gunsmiths, Gun Ranges & other Firearms Businesses
Over 80% of your prospects go online to research a product or service before purchasing….
Will they find you or your competitor?
Your website’s primary purpose may be to sell products or services, generate qualified leads, develop brand awareness or to serve as a marketing or recruiting tool for your organization.
But let’s face it, regardless of your site’s primary goal; if people can’t find it easily on Google, Yahoo, Bing or any other major search engine, you are not maximizing its potential or effectiveness.
All too often, firearms business owners concentrate a majority of their marketing efforts on building a great looking website and then sitting back and waiting for the customers to find them. They don’t understand that Web Design is one small piece in the complex puzzle of “Online Marketing” and if you’re not committed to implementing a comprehensive plan of attack then your chance of success is greatly diminished.
Understanding Web Design vs. Website Marketing
Initially, many clients contact us to either design a new website or help market their firearms business online. Somehow, they feel that the two are mutually exclusive from one another. For example, they will consider building a new website for their gun shop, but, at the same time, they’re not at all thinking about how that new website will generate targeted traffic and leads. What seems to consistently be misunderstood is the fact that you really can’t separate Web Design from Web Marketing and expect to be successful online. Each needs to be built with the other in mind and work in sync to achieve your marketing goals. It doesn’t do much good to generate a bunch of traffic to a firearms website if the messaging fails to convert the prospects into buyers, subscribers or leads.
By first creating an impressive online image and then generating traffic and leads through proven marketing strategies, we not only help you increase revenues, but we also build substantial long term brand loyalty.
Making your Firearms Business More Successful Online
If you’re looking for a better return on your Internet marketing investment, we can help.
Gun Shop Web Design is a full service web development and online marketing company specializing in promoting firearms related businesses online.
Our strategic marketing and search engine optimization services can help you achieve the ROI you deserve, by:
1. Improving your search engine rankings
“Internet search engines account for over 85% of all new visitors to a website.”
If your prospects can’t find your website, they can’t purchase your products or services. Make it easy for them by making your site ‘search engine friendly’ and optimize your website and its content for the search engines.
2. Driving “targeted traffic” to your website
“It’s not about the number of visitors your site receives; it’s the number of targeted visitors.”
A million visitors to your gun shop website that have no interest in firearms is an absolute waste of your time, effort and money.
However 10, 20 or even 100 targeted visitors that are truly interested in the products, services or information you have to offer on your website can be invaluable and a critical component to your success online.
We will make sure that you’re reaching your target audience by focusing on keyword phrases and strategies that will maximize your online exposure and drive targeted traffic to your business website.
3. Converting visitors into dollars
“A visitor is just a visitor, unless you can convert them to a buyer, subscriber or lead.”
All websites have a “primary” purpose; whether it’s providing information, gathering information, attracting investors, delivering your brand message, soliciting donations, obtaining subscriptions, generating qualified sales leads or actually selling your products or services online.
Whatever your website’s purpose is, once you’ve attracted a ‘targeted’ visitor, you will want to do everything that you can to drive them to take action. After all, isn’t that why you have a website?
Online Marketing and Search Engine Optimization strategies can enhance your online exposure, drive targeted traffic and generate qualified leads.
Let us show you how our strategic search engine optimization and marketing services can help you achieve your online marketing objectives!